Why I created it

Aster was born from a desire to give women creatives a template that feels bold, elevated, and effortless to customise. So many templates lean too minimal or too corporate - I wanted one that blends personality with strategy, giving small business owners a strong visual identity without needing a full custom build.

The vision was simple:
A template that looks like a bespoke website, but feels incredibly easy to edit.

Who it’s designed for

Aster is intentionally crafted for:

• service-based businesses

• creatives and coaches

• wellness professionals

• designers and makers

• women-led brands ready for a confident online presence

It supports business owners who want clarity, credibility, and a touch of vibrancy - all aligned with the Build & Bloom brand pillars of strategy, personality, and authenticity.

The design philosophy

This template balances:

• strong typography

• gentle, feminine curves

• clean layouts

• storytelling-first sections

• intuitive user flow

Every choice was made to support conversion as much as aesthetic. It’s not just a pretty template - it’s built to help a business bloom.

Crafting the visual direction

For Aster, I curated a bright, expressive visual language:
modern lines and shapes, contemporary type pairing, and plenty of intentional breathing room. It creates a sense of calm confidence - ideal for brands wanting to feel grounded and professional without losing their spark.

Homepage as the anchor

I followed the same design methodology used in my client projects: a homepage-first build. This ensured:

• a strong narrative flow

• a hero section that positions the brand with clarity

• space for storytelling

• natural calls-to-action

• trust-building elements such as testimonials and service previews

This homepage sets the tone and guides the rest of the template’s design structure.

Curated page-by-page layout

Each page was purposefully shaped to make editing simple while still maintaining a high-end look:

• Services Page: clean structure with tiered layouts for multiple offers

• About Page: storytelling sections designed to feel personal and warm

• Contact Page: streamlined to encourage enquiries without friction

Everything can be adapted easily - colours, fonts, copy, images - while keeping the polished aesthetic intact.

Thoughtfully built on Squarespace

Aster is designed on Squarespace ensuring it’s:

• mobile-optimised

• responsive across all devices

• easy to update

• fast-loading

• flexible for expanding your brand

It uses smart blocks and styling tools to give the best mix of structure and creative freedom.

Key features packed into the template:

• full homepage design

• custom service layouts

• beautifully styled About page

• streamlined Contact page

• integrated fonts, colours, and animations

• built-in SEO foundations

• optional add-ons available through Build & Bloom Design (brand styling, copy support, extra pages, and more)

Ease of use at its core

Just like my client process, Aster was designed with clarity and simplicity in mind. Whether someone is brand new to Squarespace or already comfortable with it, the template structure helps them update their site confidently without second-guessing each decision.