How to Choose the Right Squarespace Website Template

Templates

Oct 24

If you have ever sat staring at a wall of Squarespace templates, trying to decide which one will finally make your website feel right, you are not alone.

So many women entrepreneurs find themselves scrolling through design after design, wondering which template will actually work - not just look nice.

The truth is, the right website template depends on where you are in your business journey. What feels perfect for one person can feel completely wrong for another.

Your website is not just about design; it is about direction. The right template should support your goals, reflect your energy, and make it easy for your dream clients to understand who you are and how you can help them.

Whether you are just starting out or ready to elevate your online presence, here is how to choose a Squarespace website template that truly fits your stage of business and helps your brand grow with confidence.

Step 1: Start With Clarity

Before you dive into design, it is worth checking that your current website is not unintentionally holding you back.

Clarity starts with awareness - knowing what is working, what feels outdated, and where your website might be confusing or misaligned with who you are now.

That is exactly what my free Website Glow-Up Guide helps you uncover. Inside, you will find:

The 7 signs your website might be costing you clients
Simple, practical fixes you can make straight away
A self-audit checklist to help you pinpoint what needs attention next

If your website feels a bit “meh” instead of magnetic, this guide will help you take that first step towards building a site that truly reflects your business today - bold, strategic, and aligned with your next stage of growth.

Once you have clarity, everything else becomes easier - from choosing the right template to creating a website flow that feels effortless for your visitors.

Step 2: Know Where You Are Right Now

Before you even look at templates, pause for a moment and take stock of where your business actually is.

Are you:

Just starting out and offering your first few services?
In a growth phase and ready for a more polished, professional look?
Expanding your offers and need a site that can evolve with you?

Your business stage should always guide your choice.

If you are in the early stages, you still need space to showcase your services clearly, but you do not need an overly complicated design. A clean, well-structured template will help you get visible quickly and communicate your offers with confidence.

If you are more established, your website might need a bit more depth. You may want space for additional service pages, testimonials, or a portfolio as your work expands.

The goal is to choose a template that supports where you are now, but also gives you the flexibility to grow into where you are heading.

Step 3: Design for Your Visitor’s Journey

A beautiful design might catch someone’s attention, but a thoughtful structure keeps them there.

When someone lands on your website, they should immediately understand what you do, how you can help, and what to do next. That is where flow comes in.

A strong template supports the visitor’s journey. It:

Guides them smoothly through your story, services, and results
Answers their questions before they even need to ask
Builds trust through thoughtful content placement
Ends with a clear next step so they never wonder where to go next

When your website feels natural to navigate, your visitors feel cared for. They sense that you understand them - and that builds connection long before they get in touch.

Step 4: Choose a Template That Feels Like You

Your website should feel like a reflection of your energy - your creativity, your values, and the kind of experience you want your clients to have.

Your dream clients should land on your website and instantly think, yes, this is what I have been looking for.

When your website feels aligned, your audience can sense it. They will feel more confident in your expertise, more comfortable reaching out, and more inspired to take action.

Ask yourself:

Does this design reflect how I want people to feel when they work with me?
Would my ideal client instantly connect with the tone and flow?
Does this look like the business I am building, not the one I used to run?

If it is a yes, you are on the right track.

Step 5: Think About Flexibility

Your business will continue to evolve, and your website needs to move with you.

As your offers grow and shift, your website should have room to expand with you. That might mean adding new services, updating your portfolio, or refreshing your visuals and messaging as your brand evolves.

When I was designing Aster, I wanted it to feel adaptable - something that could grow alongside your business. Whether you want to refine your offers, elevate your visuals, or introduce new services, the foundation is already there to support you.

Look for a template that is easy to update and simple to manage so that it never feels like a burden. You want something that works with you, not against you.

Step 6: Choose a Template That Converts

Once you have structure and flow, the next step is results. A strategic website does not just look good; it works hard behind the scenes.

Your site should inspire confidence and encourage action. Whether it is booking a consultation, making an enquiry, or signing up to your mailing list, every element should guide your visitor towards that next step.

That is why I created Aster - a Squarespace template designed to convert with ease.

Aster helps you:

Showcase your services with clarity and confidence
Build credibility with a flow that feels natural and engaging
Encourage more meaningful enquiries from dream clients

The result? A website that does more than represent your brand - it actively grows your business.

Ready to Win a Free Copy of Aster?

To celebrate the launch of Aster, I am running a giveaway from 20th to 31st October.

You can win a free copy of the Aster template and start building your own strategic, professional Squarespace website that finally feels like you and speaks directly to your audience.

It is the perfect opportunity to elevate your online presence with clarity and confidence. Click here to enter.

Final Thoughts

Choosing the right website template is not about chasing trends or creating something perfect. It is about building a space that welcomes your audience, reflects your values, and helps your business grow with ease.

When your website is designed with strategy, your visitors feel it. They know they are in the right place, they trust you faster, and they are more likely to take action.

Your website should not just look beautiful; it should make people feel seen, supported, and inspired to work with you.

And the right template will help you do exactly that.

If you are exploring different template options, you may also enjoy my previous post:
👉 8 Best Squarespace Templates for Creatives in 2025

- Amy